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Want an idea of how generative AI is transforming industry? Look to the gaming sector

"The key is ensuring people remain central to the creative process..."

Image credit: https://unsplash.com/@everywheresean

From virtual physics engines to virtual reality, the gaming sector has long found itself the proving ground for new technologies before they see wider use. Similarly, while businesses the world over have spent the last couple of years coming to terminology like artificial intelligence and machine learning, and procedural generation, anyone with even a passive knowledge of video games has come face to face with them for decades.

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