American Express to spend $6 billion on marketing in 2024, as AI, AP data give confidence
The company is using "AI to enhance the effectiveness of our sales and marketing engine
![](/content/images/size/w1304/2024/07/Screenshot-2024-07-22-at-14-50-25-Looking-Back-on-40-Years-of-the-American-Express--Platinum-Card.png)
The company is using "AI to enhance the effectiveness of our sales and marketing engine